Susan G. Komen for the Cure® created the I AM THE CURE. ® program to boost the educational outreach of the Komen Race for the Cure® Series by motivating Race participants to take an active role in their own breast health. I AM THE CURE.® is a rallying cry that is emotional, memorable and motivational. It speaks to the importance of early detection, and provides simple, action-oriented messages that Race participants can put into action.
On Race Day
You will see and hear the official I AM THE CURE cheerleaders and rovers on Race Day. They are breast health advocates, from middle school to college. Be sure to visit the I AM THE CURE booth and spin the wheel for prizes and ‘take-home’ educational information. You’ll also see our Rovers in the bright pink and green I AM THE CURE.® shirts; they’ll be sharing the message of early detection and will reward you for your participation. All throughout the Race, you’ll hear our ‘Cure Leaders’ cheering on Race participants and reminding everyone that we all have the power to be part of the cure!
If your group would like to be cureleaders on Race day, have your squad leader send an email to email@example.com with the following information:
Point of Contact Name
Name of Squad/School
Contact Phone Number
Number of Cureleaders
The four key messages we want Race participants to remember are:
The I AM THE CURE.® program is a visual, engaging and powerful way for us to reach every Race participant with the important messages about proactive breast health. We hope you’ll be empowered to share this knowledge with friends and family – encouraging them to commit to positive breast health practices as well